OpenAI will be banned from using the word “Cameo” in the names of products or features in its Sora app for a month after a federal judge granted the AI startup a temporary restraining order against the term.
U.S. District Judge Eumi K. Lee on Monday granted a temporary restraining order prohibiting OpenAI from using the “Cameo” mark or similar words such as “Cameo” or “Cameo Video” for any features related to its AI-generated video app Sora.
An OpenAI spokesperson told CNBC: “We disagree with the complaint’s assertion that anyone can claim exclusive ownership of the word ‘Cameo’ and we look forward to continuing to argue the case in court.”
Lee granted the order after OpenAI was sued in October by Cameo, a platform that allows users to buy personalized videos from celebrities. After the launch of Sora’s “Cameo” feature, which allows users to generate characters of themselves or others and insert them into videos, Cameo filed a trademark lawsuit against the artificial intelligence company.
“We are pleased with the court’s decision recognizing the need to protect consumers from the confusion caused by OpenAI’s use of Cameo’s trademarks,” Cameo CEO Stephen Galanis said in a statement. “While the court’s order is temporary, we hope that OpenAI will agree to permanently stop using our marks to avoid further harm to the public and Cameo.”
The order is set to expire Dec. 22, and a public hearing on whether the suspension should be made permanent is scheduled for Dec. 19.

