Telex, WordPress’ experimental AI development tool, is already in the wild just a few months after its September debut. At the company’s annual State of the Word event in San Francisco on Tuesday, Matt Mullenweg, co-founder of the WordPress project and CEO of Automattic, shared several examples of how Telex is being used within live WordPress shops to compare prices, create price calculators, get real-time business hours and map links to retailers, and more.
Telex, which Mullenweg previously described as “v0 or Lovable, but only for WordPress,” is essentially the publishing platform’s attempt to build its own vibecoding tools for the AI era. The software allows developers to generate Gutenberg blocks, which are the modular bits of text, images, columns, etc. that make up a WordPress website.
Although the software is still labeled as an experiment, Mullenweg was able to demonstrate some working examples built by community creator Nick Hamzeh.
In the first example, Mullenweg showed off a price comparison tool built with Telex and pointed out that these kinds of rich, interactive web elements that once required developers to custom build can now be created in seconds.
In another demo, a developer used Telex to add links to get real-time store hours, a phone number, and directions to a header block on a WordPress site.
Telex was also shown being used to create a carousel of partner logos on the company’s site, a custom pricing tool, Google Calendar integration, and a grid of posts on the WordPress homepage that makes each post on the site have the same card height.
“Again, something that used to require you to hire a developer or write custom software like this would have cost thousands or tens of thousands of dollars to build even just a few years ago. Now you can do it on your browser for pennies,” Mullenweg said. “That’s kind of crazy.”
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Another developer, Tammie Lister, used Telex to create new Gutenberg blocks every day in October, including playable ASCII versions of Tetris and Halloween trick-or-treat blocks.
The Telex demo was discussed alongside other AI-focused efforts at WordPress, including architectural developments such as the Abilities API and MCP adapter. The company explained that the former defines what WordPress can do in a way that AI systems can interpret, and the latter exposes those capabilities so that any MCP-compatible tool can understand and use them.
“This adapter pattern means WordPress can participate in AI workflows without duplicating logic or creating separate integrations for each AI platform,” Mullenweg told event attendees. “So you can now connect your WordPress installation to popular tools like Claude, Copilot, and many other platforms that support MCP.”
Additionally, he noted that developers are already using AI in their daily workflows through tools like Cursor, Claude Code, and other next-generation CLIs. This means “you can refactor projects, explore code bases, automate tasks, (and) run scripts using the WP CLI alongside AI agents,” Mullenweg said.
Mullenweg said that in 2026, WordPress will introduce several benchmarks and evaluations that AI models can use to test WordPress tasks, such as changing plugins, editing text, and interacting with the WordPress interface using the browser agent.
