Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced Thursday. Previously, users had to upload a full-body photo of themselves to try on clothes virtually. You can now generate a full-body digital version of yourself for virtual try-ons using a selfie and Google’s Gemini 2.5 Flash Image model, Nano Banana.
Users select the clothing size they normally wear, and the feature generates multiple images. Users can choose one to make it their default try-on photo.
If desired, users can also use full-body photos and choose from models with different body types.
This new feature launches in the US today.
Google first launched its try-on feature in July, allowing users to try on apparel items from the shopping graph in Search, Google Shopping, and Google Images. To use this feature, users must tap on a product list or apparel product result and select the “Try On” icon.
The move comes as Google has been investing in the virtual AI try-on space, and the company has a separate app dedicated to that purpose. The app, called Doppl, is designed to use AI to help you visualize how different outfits will look on you.
Earlier this week, the tech giant updated it with a shoppable discovery feed that displays recommendations so users can discover new items and try them on virtually. Almost everything in the feed is shoppable and linked directly to the seller.
The Discovery Feed includes AI-generated videos of real products and makes outfit suggestions based on your personalized style. While some people may not like AI-generated feeds, Google likely sees it as a way to showcase products in a format that people are already familiar with thanks to platforms like TikTok and Instagram.
