One of Switzerland’s most exclusive locations, Crans-Montana is famous for its year-round sunshine due to its location on a south-facing plateau in the Rhône Valley.
At 1,500 meters above sea level, this area offers panoramic views of the Alps, stretching from the Matterhorn to Mont Blanc, one of Europe’s highest peaks.
Tourists are drawn to its low-key charm, including its expansive ski slopes and vibrant après-ski scene, as well as its high-end shopping and fine dining.
With a small population of about 15,000 people, the area has a close-knit community and is said to be a low-key destination for celebrities to ski, golf, and dine.
Crans-Montana also has a long history as an important destination on the professional ski circuit. The resort was the venue for the 1987 FIS World Alpine Ski Championships, which famously introduced super-G to the World Championships, and will host the 2027 World Championships next February. Crans-Montana is also a strong contender for the annual Alpine Ski World Cup for both men and women.
For golf fans, it’s home to the annual Omega European Masters Golf Tournament on the DP World Tour (formerly known as the European Tour), and is famous for being where Michelle Wie became the first woman to play on the men’s European Tour in 2006.
