Luke Littler has earned a historic salary after agreeing a record £20m deal with darts supplier.
The 18-year-old has renewed his contract with Target Darts after winning the World Championships at Alexandra Palace last Saturday and taking home his first £1m prize pot.
The Press Association understands that the deal, which includes potential earnings and bonuses as well as a share of product and equipment sales, is worth £20m over 10 years and is the most lucrative deal the sport has ever seen.
Littler has been at the forefront of darts’ rise into the mainstream since bursting onto the scene at the age of 16 with his debut run to the 2024 World Championship finals.
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Highlights of the World Championship final between Luke Littler and Jan van Veen
“Target has believed in me from day one, and I’m happy to continue to do so for many years to come,” said Littler, who also runs the company.
“We’ve built everything together, from my playing career to our product range. I’m committed to a long-term partnership and really excited to see where we can take this next.”
Littler, who bought his entire staff of Target Apple AirPods for Christmas, has already earned around £2.8 million in prize money alone in his two years on tour.
He also has lucrative deals with Xbox, KP Nuts and Boohoo Man.
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Littler reacts to winning his second World Darts Championship and says he aims to break Phil Taylor’s record for remaining number one.
Target Chairman Garry Plummer said: “I met Luke at the BDO Youth World Championship Qualifier when he was 12 years old and on that day his father asked me if I would be interested in sponsoring him.”
“I’ve never had a player this young before, but I saw something special in him and it was easy to say yes.
“Since then, it has been a privilege to watch him develop as both a player and a person. His achievements both inside and outside of Otje have been remarkable, and this new agreement is a celebration of everything we have built together and the exciting future ahead.”
Littler is currently preparing for a World Series doubleheader in Bahrain and Saudi Arabia.
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