Fitbit founders James Park and Eric Friedman announced the launch of a new AI startup called Luffu that aims to help families proactively monitor their health. The two are developing an “intelligent family care system” starting with an app experience and extending to hardware devices.
Two years after leaving Google, Park and Friedman are betting on AI to ease the emotional burden of caregiving. According to a recent report, nearly 1 in 4 adults in the United States, or 63 million people, are caregivers for family members, a 45% increase from 10 years ago.
Luffu uses AI in the background to collect and organize family information, learn daily patterns, and flag notable changes to help families stay aligned and address potential wellbeing issues.
“At Fitbit, we focused on personal health, but since Fitbit, health has become more important to me than just taking care of myself,” Park said in a press release. “I was caring for my parents from across the country and trying to piece together my mother’s health care through various portals and providers, but the language barrier made it difficult to get complete and timely information from her about doctor visits. I didn’t want to constantly check in, and she didn’t want to feel like she was being watched. Luffu is the product we wanted. Luffu This is the product we wanted to be able to stay on top of our family’s health, know what’s changing, and when to intervene.”
The pair point out that while today’s consumer health market is full of personalized tools, real health is shared among partners, children, parents, pets, and caregivers. Family information is scattered across devices, portals, calendars, attachments, spreadsheets, and paper documents.
Luffu allows people to track details about their entire family, including health statistics, diet, medications, symptoms, lab tests, doctor visits, and more. Users can record health information using voice, text, or photos. Ruff actively monitors changes, surfacing insights and warnings such as abnormal vitals or changes in sleep.
They told Axios that people can ask questions about their family’s health in plain language, such as “Will your dad’s new eating plan affect his blood pressure?” or “Did someone give the dog medicine?”
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“We designed Luffu to capture life events in detail, keep families updated, and highlight what’s important at the right time, so caregiving feels more coordinated and less chaotic,” Friedman said in a press release.
Anyone interested in Ruff can join the waiting list for the limited public beta.
