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Meta The company has prioritized AI and reduced the use of third-party vendors and contractors, beginning a multi-year rollout of more advanced artificial intelligence systems to handle content enforcement-related tasks such as catching fraud and removing illegal media.
Mehta said in a blog post Thursday that the process could take several years and would not rely entirely on AI to monitor content.
“There will still be people reviewing content, but these systems will be able to take on tasks better suited to technology, such as repetitive reviews of graphic content and areas where adversaries constantly change their tactics, such as illegal drug sales and fraud,” Mehta said in the post.
Meta did not name its current vendors, but the company has previously relied on contractors from companies such as Accenture, Concentrix and Teleperformance.
This announcement supports OpenAI, Anthropic, and google. Mehta said AI will help report violations more accurately, while also “stopping more fraud, reducing over-policing mistakes and responding faster to real-world events.”
Meanwhile, Meta has also defended itself in several high-profile trials regarding child safety on the platform. This issue is directly related to existing content moderation challenges.
The company said it will continue to rely on experts to design, train and oversee its AI content enforcement systems, and that humans will continue to be involved in “the most complex and high-impact decisions” involving law enforcement and appeals related to account disabling.
The company also announced Thursday that it has debuted a new Meta AI digital support assistant that Facebook and Instagram users can use to address a variety of account-related issues.
Reuters reported last week that Meta is considering whether to lay off more than 20% of its workforce to balance its massive AI spending. Mr Mehta responded that this was a “speculative report on a theoretical approach”.
Note: It would be surprising if Meta’s layoffs were as large as reported.
