US President Donald Trump speaks at an economic event at Circa Resort and Casino in Las Vegas, Nevada, USA on January 25, 2025.
Leah Millis | Reuters
The National Republican Congressional Committee on Tuesday launched a digital ad campaign in 14 battleground states in 11 states touting the Republican-led tax cuts.
The campaign, first reported by CNBC, is part of an effort by Republicans during tax week to highlight proposals such as tip and overtime tax exemptions enacted as part of the 2025 Republican tax and spending bill.
“After years of Democrats squeezing working Americans, House Republicans stepped in and delivered real relief,” NRCC spokesman Mike Marinella said in a statement. “It’s about higher wages, lower taxes, and proof that working families are a priority when Republicans lead.”
Marinella did not disclose the cost of the campaign, but said it was a “modest ad buy.”
President Donald Trump also frequently touted the so-called “One Big Beautiful Bill Act,” calling its provisions “the biggest tax cut in American history” during a speech at the World Economic Forum in Davos, Switzerland, in January.
The ad comes in the midst of a midterm election cycle when voters are focused on the economy and the Iran war, making affordability a pressing issue in the campaign.
Republicans hope to maintain slim majorities in both chambers, but face an uphill climb, especially in the House, where Republicans lead 217-214 (Rep. Kevin Kiley of California is a former Republican who recently switched his registration to independent but still caucuses with Republicans).
As of Monday, prediction market platform Calci gave Democrats an 86% chance of winning the House in the midterm elections. Meanwhile, President Trump’s economic approval rating recently hit a career low, according to a CNN poll released earlier this month.
Another CNN poll found that only 28% of Americans have a favorable view of Democrats, while Republicans have a slightly higher approval rating at 32%.
The NRCC, a political committee that works to elect Republicans to the House, is targeting voters in battleground states in Alaska, Arizona, California, Colorado, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia and Wisconsin.
“Hard-working Americans are the backbone of this country. They come in early, stay late, and do whatever it takes. Democrats made it hard to get ahead. Inflation soared to the highest level in 40 years. But Nick Begich changed that.”
Vote for real tax cuts that will put more money back in your pocket,” says the voiceover in the ad for Mr. Begich, who is seeking reelection for a second term as an Alaska state representative.
Democrats have recently slammed Republicans over their handling of the economy. Last month, the Democratic Congressional Campaign Committee launched a geo-targeted ad campaign to appear on the Meta platform when users are near a gas station.
Average gasoline prices have soared since the start of the Iran war, hitting a national average of more than $4 a gallon on Monday, and inflation spiked in March, according to Gasbuddy.
