Google added 25 million more paid subscriptions to its services in the past quarter, parent company Alphabet announced in its first-quarter earnings report Wednesday. The company said it now has 350 million paid subscriptions across its services, up from 325 million in Q4 2025, with plans for YouTube and Google One (the company’s cloud storage and subscription service) driving recent growth.
The earnings report doesn’t highlight Gemini’s subscriber numbers or monthly active users. But access to Gemini’s advanced features is bundled with Google One plans, and the plans are expanding.
The lack of hard numbers may suggest that the Gemini chatbot still has more than 750 million users (the same benchmark reported last quarter). Google pointed to Gemini’s growth in key enterprise markets, noting that paid monthly active users increased 40% sequentially. Again, no hard numbers were given.
YouTube’s ad revenue fell short of Wall Street expectations, even as it continued to grow year-over-year.
Declining ad revenue for the video service is worrying investors as Google promotes ad-free viewing as part of its YouTube Premium subscription plan. According to CNBC, Wall Street expected Alphabet to bring in $9.99 billion in ad revenue on YouTube this quarter, when it actually brought in $9.88 billion. Alphabet CEO Sundar Pichai warned analysts last quarter that investors should evaluate YouTube’s future business based on a combination of advertising and subscriptions. This is because when users switch to a YouTube subscription plan, advertising revenue is negatively impacted.
Last year, YouTube’s annual revenue exceeded $60 billion from both ads and subscriptions, and YouTube ads alone brought in $11.4 billion in Q4 2025. YouTube advertising for the quarter was $9.9 billion. The company noted that this was an 11% year-over-year increase, but below analysts’ expectations, as consumers continue to migrate from ad-supported YouTube viewing to ad-free subscriptions through YouTube Premium. Further details on this are expected to be announced in the company’s financial results announcement.
In any case, Alphabet’s stock price exceeded Wall Street expectations, with revenue of $109.9 billion, including healthy cloud growth. Cloud revenue alone exceeded $20 billion.
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