Etsy on Tuesday announced the launch of a native app within ChatGPT, pioneering new ways for shoppers to explore its catalog of more than 100 million products.
The new experience is designed to go beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee table” and scrolling to adjust filters, users can now express what they’re looking for in natural language. For example, “Help me find Mother’s Day gifts under $100 for my mom who loves gardening.”
Currently in beta, this feature allows users to tag @Etsy directly within the prompt. From there, ChatGPT’s Etsy app displays a list of related products that users can browse, compare, and click to visit Etsy to learn more or buy.
This isn’t Etsy’s first experiment within ChatGPT. In September, Etsy became an initial partner for ChatGPT’s instant checkout integration, allowing users to purchase items directly within the chat interface. However, the effort ended in March, suggesting that it was not as successful as OpenAI had hoped. Etsy reportedly did not expect significant revenue from this integration and instead began building native apps within ChatGPT.
To coincide with this launch, Etsy also revealed that it is testing a beta version of a conversational search experience within the platform specifically aimed at helping users find gifts. The Gift Assistant acts as a personal shopper, using guided conversations to discover ideas, narrow down your preferences, and show you relevant products.
It builds on Etsy’s broader AI push, including an AI-powered discovery experience featuring curated collections and a suite of seller tools, including tools to help generate product titles and descriptions, and a writing assistant to help draft messages to buyers. In 2024, Etsy introduced a new “Design” label to identify AI content. This is part of an effort to increase transparency as AI-generated artwork becomes more prevalent on the platform.
News of the ChatGPT integration comes a week after Etsy reported its Q1 2026 earnings, which exceeded expectations at $631 million and saw total marketplace product sales increase 6% year-over-year. Notably, the number of active buyers increased for the first time in two years to 86.6 million. Etsy also touted that it has 5.6 million active sellers on its platform.
In February, the company announced it would sell Depop to eBay for $1.2 billion in cash, a move aimed at doubling down on its core market.
Etsy joins a growing list of companies building native apps within ChatGPT, including Angi, SeatGeek, Tubi, and Wix. Developers have been able to build apps within chatbots since October.
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