AI demos can be great in 5 minutes. Then the customer starts using the product. They push it into a workflow you weren’t expecting. They expect it to work reliably. And we’ll soon find out if it solves a problem big enough to become part of the way we work, or if it becomes another AI experiment tried and abandoned.
At TechCrunch Disrupt 2026, leaders from Anthropic, Gamma, and Clay will gather on the AI stage to host “What Anthropic is looking at as enterprises put Claude into practice.” In this conversation, we discuss two aspects of AI adoption: the patterns Anthropic sees across enterprise implementations and the founders’ first-hand experience building AI products that people actually use.
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What will happen after the introduction of AI?
Most conversations about enterprise AI focus on what companies can do with AI. Cat de Jong, Head of Humanity at Applied AI, starts from a more interesting place. It’s about what happens after deployment.
De Jong works directly with companies implementing Claude into their critical workflows. Disrupt explores where deployments succeed, where they stall, and what separates organizations that are still running pilots 18 months later from those that are unlocking real value.
These patterns are important when selling AI to enterprises. De Jong’s experience provides first-hand knowledge of what changes when AI moves from experimentation to critical workflows and why some organizations move into production and others don’t.
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How do you get people to use what you’ve built?
Anthropic can see patterns across enterprise deployments. Grant Lee, co-founder and CEO of Gamma, brings a different perspective to the conversation. It’s about what building AI products and getting people to actually use them looks like from inside the company.
Gamma has grown its AI-powered platform from a replacement for traditional presentation software to a broader visual communication tool. TechCrunch reported in March that the company was expanding its AI tools into marketing assets and other forms of visual content and was approaching 100 million users.
This type of deployment gave Lee valuable perspective on the central question of this session: What makes AI products so useful that customers keep coming back? What happens when people start using it in ways you didn’t expect? And how do you turn powerful AI capabilities into products that solve real problems that people have?
Building an AI product is one thing. It’s another thing to get people to adopt it as part of the way they work. Secure your pass to Disrupt and hear what Gamma learned along the way.
What happens when AI becomes part of your workflow?
Clay co-founder and CEO Kareem Amin brings the perspective of a founder building AI to the way companies find and reach customers. Clay provides the infrastructure for ingesting data, running agent workflows, and launching GTM plays.
TechCrunch reported in January that Clay was one of the launch apps integrated into Claude when Anthropic introduced interactive workplace tools within the Claude interface, so his perspective is particularly relevant to this conversation.
This brings Amin closer to the questions he explores in this session, including where AI is really useful, how it fits into existing workflows, and what happens when customers start relying on AI.
De Jong, Lee, and Amin work together to offer different perspectives on that transition. Anthropic can identify patterns across enterprise deployments, and Gamma and Clay can pressure test those patterns against what customers see when they put their AI products into production.
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Hear what it takes for AI products to evolve beyond the Disrupt 2026 demo
An impressive demo can show what is possible with AI. A more difficult challenge comes when customers start relying on it. At Disrupt, Anthropic brings a perspective across enterprise deployments, and Gamma and Clay bring a founder’s perspective on building AI products that people actually use.
Join us at Disrupt at Moscone West in San Francisco from October 13th to 15th. It will bring together more than 10,000 founders, investors, executives, and technology leaders for more than 200 sessions, roundtables, and breakout sessions across six industry stages featuring more than 250 speakers, as well as more than 300 exhibiting startups, matching, and networking.
Sign up for a pass and get your second pass at 50% off. Hear what Anthropic, Gamma, and Clay are learning about turning AI capabilities into products people actually use.
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