Adobe is further infusing AI into its products, including Photoshop, Premiere, Illustrator, and InDesign, with a major product feature announcement at the MAX event in Miami. The company is also releasing Model Context Protocol (MCP), which extends the AI capabilities of its creative tool Firefly and allows other chatbots such as ChatGPT, Claude, and Gemini to use Adobe’s capabilities.
Adobe’s Firefly app is moving into Figma territory with a new prototyping tool in private beta called Builder that lets users create designs to show off their ideas. We’ve also added new tools to create charts about your brand, and image editing tools that let you change parts of an image without changing other objects.
Firefly’s new AI-powered video tools allow users to assemble videos from clips and other elements such as images and sound effects. The company keeps agents proactive and always-on so they can get more context about their work and be present at every action. Adobe is also making it easy for people to perform quick actions like removing backgrounds and generating thumbnails for videos.
The company has already added a ton of AI features to apps like Photoshop, Express, Premiere, and Illustrator. With the MAX event, Adobe continues this trend. Photoshop adds new relighting features and sliders for prompt-based generation styles. Premiere features a new professional color grading system and object removal for video. Lightroom has tools to fix blinking and remove blemishes.
Adobe already offers many third-party models from companies such as Google, Runway, Celebrities, Black Forest Labs, OpenAI, Kling, and ByteDance. One of the new acquisitions, Topaz Labs, is releasing two image models: Wonder 4, which does upscaling and denoising, and ImageHDR, which converts standard images to HDR.
The company has already integrated ChatGPT with Claude, giving users access to some of the product features. Now, Adobe is releasing a local MCP that exposes more features of Creative Cloud apps to users.
Adobe Vice President Deepa Subramaniam told TechCrunch that the company is still considering which features to roll out and will rely on user feedback.
“We’re still figuring out where, when, and how to draw the line. What we’re putting out into the world is a lot of endpoints and features across Illustrator, Photoshop, After Effects, and Premiere. We’ll just continue to see and show more of how users use it and what they’re trying to do with it. MCP There’s no need or desire to limit what endpoints can publish. What we really want to do is support creative workflows, how users choose,” Subramaniam said.
Last month, Dylan Field, co-founder of Adobe rival Figma, said at an event in India that MCP is not a perfect standard and that it offers greater benefits to Frontier Labs.
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