Tesla CEO Elon Musk arrives at the Tesla factory in Grünheide, Germany on March 13, 2024.
Cristian Bosi | Bloomberg | Getty Images
tesla The company sold just 750 electric cars in Germany in October 2025, less than half the number it sold a year earlier, according to data released Wednesday by the country’s Federal Transport Agency, known as KBA.
Last October, Tesla sold 1,607 EVs in Germany.
According to KBA data, year-to-date sales of battery electric vehicles totaled 434,627 units, an increase of nearly 40% year-on-year. Of those EVs, 15,595 were Teslas, a 50% decline this year for Elon Musk’s automaker.
Tesla operates a large car assembly plant in Brandenburg, Germany, outside Berlin, but it is not a popular company locally.
Musk’s inflammatory political rhetoric and support for Germany’s extremist anti-immigration party AfD have dampened left-wing consumer interest in Germany’s Tesla brand.
Tesla is also competing across Europe with smaller, more affordable EVs, many of which cost less than 35,000 euros, from European and Chinese competitors.
Tesla began selling a new, lower-priced version of its Model Y SUV in Germany during October. The stripped-down version of the SUV is priced at 39,990 euros for the German market, about 5,000 euros cheaper than the cheapest version of the Model Y previously sold in Germany.
It remains to be seen whether Tesla’s new, lower-priced models will help boost demand for its EVs in Germany and Europe.
Future policy changes could increase EV sales across Germany.
Germany abolished incentives to encourage the purchase of fully electric cars about two years ago, a policy change that initially caused demand for fully electric cars to plummet. The country is now poised to launch a new EV incentive program that will come into effect in January 2026 and is aimed at helping low- and middle-income buyers adopt zero-emission vehicles.
