Figma is expanding its presence in India by establishing a local office and hiring Indian talent in a broader push to deepen its relationship with one of its largest user communities and further support developers along with designers who already rely on the platform.
Founded in 2012 by Dylan Field and Evan Wallace, Figma was a breakthrough by offering a browser-based interface at a time when most designers were still tied to desktop software. Although there was some initial skepticism about this approach, the platform eventually became the go-to collaboration tool for UX and product teams. Now, the company aims to replicate that trajectory with developers, and sees India as a key market to accelerate its evolution.
India has the world’s largest developer community, the benefits of which have already been recognized by tech giants like Microsoft, with nearly 22 million Indian developers on GitHub. 33% of Figma users worldwide are developers, and the company has rolled out features aimed at bridging design and engineering workflows. However, Figma still faces recognition challenges. Many Indian developers continue to view Figma primarily as a design tool rather than a platform for end-to-end product creation.
“There are so many developers in India who don’t think of Figma as their tool, and that’s what we want to do,” Abhishek Mathur, vice president of engineering at Figma, said in an interview. “A lot of that is being done by the community, and we want to be a part of that work, too. And we want to share our story of empowering developers to do more than just write code.”
Figma on Wednesday opened a new office in Bengaluru, India, as part of its continued expansion outside the United States. Headquartered in San Francisco, the company already has offices in Tokyo, Singapore, London, Paris, Berlin, Sydney, and São Paulo.
Previously, Figma supported users in India remotely through a team in Singapore. The company now recognizes the value of establishing a local presence as its user base and community activity in the country continues to grow.
“India has always been a global hub for innovation, and for Figma in particular, the international market is a big part of its usage,” Mathur told TechCrunch.
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Mathur said 85% of Figma’s overall usage is international, with India its second-largest user base after the US. The company said it served users in 85% of India’s official 28 states as of Q3 2025. As of September, over 40% of the top 100 companies listed on the Bombay Stock Exchange were Figma customers, it added.
Figma counts 13 million weekly active users worldwide. The company did not provide specific user numbers in India, but Mathur said the country is a “very large part” of the company’s footprint. The Indian community alone, called Friends of Figma, has over 25,000 members.
In May, Figma introduced new AI-powered features designed to extend the software’s value beyond design teams, positioning it to compete not only with Adobe and Canva, but also with AI coding platforms like Replit and Lovable. One of those features, Figma Make, allows users to generate working web applications from natural language prompts and collaborate on both design and code within the same workspace.
Mathur said India is Figma Make’s biggest market, with users there creating more than 800,000 prototypes to date.
Figma is also seeing increasing adoption among developers in India, especially in its development mode, which debuted in 2023 to help developers quickly turn designs into code.
“The first area of imagination for production is what we see in terms of the differences between India and the rest of the world,” Mathur said. “The usage patterns are similar, but some of them are very difficult to scale.”
Figma’s Bengaluru office will initially focus on strengthening its sales and marketing operations in the country. Indian users include consumer startups like CRED, Groww, Fynd, Swiggy and Zomato, as well as IT services giants like Infosys and TCS, and consumer companies like Airtel, CARS24 and Myntra.
In 2024, Figma will derive about half of its revenue from markets outside the U.S., and Mathur described India as a “key market” for the company, without disclosing its specific contribution to global revenue.
The Indian user base is already influencing Figma’s product development. For example, following feedback from the Indian community, the company introduced improved code export options that produce higher quality code. This is in direct response to requests from Indian users for better output.
“We hope to continue hosting events and understanding and working with customers from small to large. Over time, we may add other possibilities as well,” Mathur said.
