Ford this week announced an AI assistant that can monitor and analyze millions of data points to help Ford Pro commercial customers drive revenue.
The bet most other automakers are making is that they can make money with software.
Ford Pro AI debuted at Work Truck Week in Indianapolis and is now available to all U.S.-based Pro telematics subscribers. AI Assistant is included in your subscription. Ford did not disclose U.S. subscriber numbers. We have over 840,000 subscribers worldwide.
Ford Pro, which generated $66.3 billion in revenue in 2025, is a smart target for the company as it looks for ways to deliver more value to paying customers. But that’s not all. Ford announced earlier this year at CES 2026 that it is developing an AI assistant for car and truck owners that will debut on its smartphone app and then roll out to its vehicles in 2027.
Ford emphasized to TechCrunch that this is more than just a chatbot. Instead, the company said its proprietary system provides subscribers with detailed information about fuel consumption, seat belt use and vehicle health, not just diagnostic error codes when something goes wrong. It can also provide administrators with information about idle time, overspeeding, and acceleration events across the fleet.
Like consumer AI assistants, Ford Pro AI is built from Google Cloud and uses a number of AI agents. The secret sauce, Ford says, is that it uses internal data from each customer’s vehicle to reduce the chance of AI illusions or errors.
Ford Pro is a cash cow for the automaker in a business segment that includes Super Duty heavy-duty trucks as well as sales to commercial, government and rental customers. The Ford Pro business unit’s net income in 2025 was $6.8 billion, according to the company’s financial report. Paid software subscriptions for Ford Pro grew 30% in 2025, the company said.
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Even as Ford rolls out AI tools for customers, executives warn that layoffs are imminent because of the technology. Last year, CEO Jim Farley predicted that AI would cut U.S. white-collar jobs in half. Farley said in January that the United States needs essential workers to build and support the infrastructure needed to meet AI moonshot goals.
