General Motors Chairman and Chief Executive Officer Mary Barra (R-L), President Mark Reuss, Chief Product Officer Sterling Anderson and Dave Richardson, Senior Vice President of Software and Service Engineering, at GM Forward in New York, Wednesday, October 22, 2025.
GM
DETROIT – Third prominent technology executive retires. general motors Amid a restructuring of the automaker’s software and products business, CNBC has learned.
Baris Chetinok, GM’s senior vice president of software and services product management, will be leaving the company on Dec. 12, the automaker confirmed Tuesday after an internal announcement to employees.
Setinok is the third technology automotive executive to leave GM in about a month to combine vehicle software engineering and global product divisions under one organization led by new chief product officer Sterling Anderson.
“Barris has built a strong software product management team at GM. We appreciate his contributions and wish him continued success. By consolidating hardware and software engineering under global products, we are unifying product management and engineering to accelerate the delivery of superior in-vehicle experiences,” GM said in an emailed statement to CNBC.
Mr. Setinok joined GM in September 2023 after working for companies such as. apple, microsoft and AmazonNo comment was received from. The announcement of his resignation comes a month after he described his position as a “product executive’s dream” in an interview with CNBC.
Dave Richardson, GM’s senior vice president of software and services engineering, and Barak Turovsky, GM’s head of artificial intelligence, also left the company in October. Richardson has been with GM for more than two years, and Turovsky was hired in March.
GM Chief Product Officer Sterling Anderson attends the automaker’s “GM Forward” event in New York City on October 22, 2025.
Michael Weiland/CNBC
Anderson left the self-driving company he co-founded. aurora innovationjoin the GM. He told CNBC last month that to be successful, automakers need to think of software and products as the same thing.
“I think the whole point of this role is to bring all of these pieces together into a unified approach for how we develop our products going forward,” Anderson said in an Oct. 22 interview at the GM Technology Event in New York.
Mr. Anderson is a former consultant at McKinsey & Company, where he later led the firm. Tesla’s An official with the AutoPilot program said his goal is to accelerate GM’s pace of innovation.
When Anderson’s appointment as GM was announced in May, Cetinok said in a LinkedIn post that he was “pleased to welcome” the executive to the company. GM CEO Mary Barra and GM President Mark Reuss also praised Anderson for his ability to “evolve” and “reinvent” the automaker’s business.
The global automotive industry has been fighting for years to successfully integrate technology into vehicles, from production to consumer-facing software to remote or “over-the-air” updates. tesla Pioneered.
GM has taken an aggressive approach to combating these challenges by hiring leaders from technology companies like Tesla, Apple and Google. However, such executives often have short tenures with the company.
