Peacock is clearly betting on two things: AI and mobile-first entertainment.
According to what the streamer previewed at a press event yesterday, Peacock’s mobile app is shaping up to be something like a cross between casual gaming hub TikTok and a streaming service.
From the AI-powered “Bravoverse” vertical video experience narrated by TV host Andy Cohen’s digital avatar to vertical live NBA broadcasts and mobile gaming, Peacock is rolling out several new features designed to keep viewers entertained for even longer on their phones.
The biggest announcement is a new feature called “Your Bravoverse,” aimed at viewers deep in the Bravo fandom, home to addictive reality series like “The Real Housewives” and “Vanderpump Rules.”
The feature extracts short-form clips from over 5,000 hours of Bravo footage and stitches them together into personalized playlists. The best part (arguably) is that your guide will be a generated AI avatar of Andy Cohen, the famous reunion host from “The Real Housewives” series.
Users begin their experience by selecting their favorite Bravo shows and iconic moments. From there, the AI builds a stream of personalized clips. Cohen’s avatar then acts as a narrator, introducing moments, connecting storylines, and even showing viewers new shows they may not have seen yet.
Peacock said the system uses computer vision behind the scenes to identify key storylines and moments across the library. AI agents trained on Bravo fan behavior help determine what viewers care about most, and the platform stitches together clips across seasons and series. The result, Peacock says, is more than 600 billion possible display variations.
If Peacock wanted a loyal fan base to test its AI storytelling, Bravo’s audience might be the perfect audience. Fans of the series are famously passionate, and reality TV creates perfect bite-sized clips to start with. The average Bravo viewer watches about 24 hours of Bravo content per month, and some of its most loyal fans watch up to 75 episodes per month, according to the company.
Your Bravoverse will launch on mobile this summer, followed by living room devices.
Additionally, Peacock is experimenting with new ways to watch live sports on mobile. The company announced that fans will soon be able to stream live games in a vertical format using an AI-driven real-time crop feature optimized for mobile phone screens.
The feature will be rolled out in beta during NBA games this spring. Users can find the vertical broadcast within Courtside Live, a mobile viewing feature that Peacock first introduced during the 2026 NBA All-Star Game. Courtside Live allows viewers to switch between multiple camera angles simultaneously with the main broadcast, allowing them to follow the action more immersively.
This builds on the short video feature launched last year. The feed displays clips from across Peacock’s catalog, including TV shows, movies, sports, news, and more. This summer, the company plans to expand the functionality by giving vertical videos their own dedicated section within the app, a move clearly inspired by TikTok, Instagram Reels, and YouTube Shorts, as streaming platforms increasingly compete with social media for viewers’ attention.
Peacock isn’t the only company exploring short-form video. Disney+ on Thursday launched its own mobile short-form feed featuring scenes and moments from its shows and movies for users in the United States. Netflix also said it plans to expand its short-form video capabilities to promote new original video podcasts.
This is not Peacock’s first experiment with AI. During the 2024 Summer Olympics, the platform introduced generative AI summaries that create a personalized 10-minute summary of the previous day’s events, narrated by an AI voice modeled after sports announcer Al Michaels.
The company is also expanding its mobile game lineup after introducing mini-games to its app last year.
The streamer is releasing two new mystery games, “Law & Order: Clue Hunter” and “Public Eye.” Both of these come from Wolf Games, an AI gaming startup co-founded by Elliot Wolf, the son of “Law & Order” creator Dick Wolf. In October, NBCUniversal announced a partnership with Wolf Games to build an immersive game that collects clues and uses AI assistants to help solve crimes.
Additionally, Peacock is adding daily trivia experiences based on the iconic game show Jeopardy! The title joins existing games on the app, including Wheel of Fortune and Daily Swap.
All of these updates hint at a larger strategy for Peacock. Rather than competing purely as a traditional streaming service, the platform is trying to rebuild its apps to be more interactive. This change comes as services seek new ways to drive engagement and growth.
Although Peacock recently added subscribers, the platform is still operating at a loss. Peacock has grown from a plateau of 41 million subscribers for three consecutive quarters last year to 44 million subscribers. However, the streamer reported a loss of $552 million in the fourth quarter of 2025.
