The Peloton Interactive logo is painted on a stationary bike at the Peloton Interactive showroom in Dedham, Massachusetts, February 3, 2021.
Adam Glanzman Bloomberg | Getty Images
peloton on Monday announced the Commercial Series, the company’s first bike and tread products made for high-traffic gym floors.
The move marks the company’s move beyond its core home-based business and deeper into the multibillion-dollar commercial fitness market.
CEO Peter Stern said in an interview with CNBC, “I’ve had the opportunity to talk to a lot of gyms, gym owners, CEOs of large gyms over the last year.” “It’s one of the brands that their members are looking for, so they’re asking for it: ‘Find a way to get Peloton equipment.'”
The range of products is part of the company’s commercial division, which it launched in 2025 in partnership with fitness equipment maker Precor, which it acquired in 2021. Peloton already has a presence at major companies such as hotel chains. Hyatt and hilton. The company did not say specifically which gyms would be offering the new machines.
This expansion could further expand Peloton’s influence in the fitness industry. The integration with Precor gives Peloton access to a commercial distribution network spanning more than 60 countries, allowing it to expand its equipment and digital platform internationally.
Stern declined to say how much the new devices will cost, but said the products will be “competitively priced” and said more details are expected closer to the expected launch date in late 2026.
The machine combines Peloton’s digital workout platform and instructor-led classes with hardware designed by Precor to withstand intense daily use.
pedal uphill
Peloton could face resistance if it tries to expand into gyms. Some fitness chains have been reluctant to integrate Peloton equipment, preferring to promote in-house classes, digital platforms and instructors.
“We’ll have to let Jim decide how he reacts,” Stern said. “But if you look at a typical gym floor, there are bikes, treads, and a lot of other equipment. We’re now giving our customers a better experience with those bikes and treads.”
Peloton has been venturing into commercial spaces for several years, including through partnerships with hotels, but has been held back because its hardware isn’t designed for use in high-traffic spaces. The company has been the subject of numerous product safety recalls.
Peloton’s machines tend to break and can be difficult to repair because its infrastructure is different from traditional fitness manufacturers.
When Peloton launched its revamped product assortment last fall, it also introduced a new line of equipment for its commercial division. Although this hardware is more durable than consumer machines, it is still only designed for locations with small gyms, such as hotels or corporate wellness centers.
The development comes as Peloton struggles to convince consumers that its new AI-powered product line, Peloton IQ, is worth the hefty price tag.
When the company reported its second-quarter fiscal 2026 results last month, it missed Wall Street’s expectations for sales and bottom line profits, and predicted that sales would continue to be sluggish this quarter.
Weak results and soft guidance were investors’ first clues that Peloton’s product overhaul may be focused more on its commercial division, rather than the sales driver the company had hoped for.
In Peloton’s last quarter, its commercial division’s revenue rose 10% even as companywide sales fell about 3%.
