A view of Levi’s Stadium before the LX Super Bowl game between the New England Patriots and Seattle Seahawks on February 3, 2026 in Santa Clara, California, USA.
Carlos Barria | Reuters
The 60th Super Bowl has been decided. The Seattle Seahawks and New England Patriots will battle for the Lombardi Trophy on Sunday at Levi’s Stadium in Santa Clara, Calif., home of the NFL’s 49ers.
The game will be broadcast this year NBC and is simulcast on the streaming service Peacock, typically lined with lucrative commercials. CNBC previously reported that NBC sold out its advertising inventory for the game for an average of $8 million per 30-second spot. Up to 10 ad slots were sold for more than $10 million each.
Viewers of the Peacock feed will also see some streaming-specific commercials, as a subset of ad slots is gaining traction, especially among smaller brands.
Prediction markets are also gaining traction this year.
Forecasting platforms like Kalshi and Polymarket have skyrocketed in popularity in recent months, offering users the option to trade the outcome of events in politics, pop culture, news, sports, and more.
Leading up to Sunday’s championship game, Carsi was hosting a trade to predict which brands would run ads during the game. What song will this year’s halftime performer, Grammy-winning Puerto Rican rapper and singer Bad Bunny, perform? And who will put up more rushing yards, Seattle or New England?
CNBC is tracking all the top ads and biggest stories from Super Bowl 60.
Disclosure: CNBC and Kalsi have a commercial relationship that includes customer acquisition and minority ownership.
