An overview of the logo of South Korean online delivery service Coupang on December 9, 2025, in the building that houses the company’s headquarters in Seoul.
Jung Young Jae | AFP | Getty Images
South Korean online retail giant Coupang has announced that it will compensate 1.69 trillion Korean won ($1.17 billion) to 34 million users affected by a massive data breach revealed last month.
The company announced in a statement on Monday local time that it plans to provide customers with purchase vouchers worth a total of 50,000 won for various Coupang services.
Former customers who closed their Coupang accounts after the data breach are also eligible to receive vouchers.
Coupang said users will be able to check their voucher eligibility starting January 15, according to a Google translation of a statement in Korean.
Coupang interim CEO Harold Rogers called the move “a responsible step for our customers,” and said the company would “fulfill its responsibility to the end.”
“Once again, we deeply apologize to our customers,” he said in a statement.
Mr Rogers’ apology came a day after Coupang founder Kim Bum also apologized, saying he was “devastated” by the disappointment people had experienced.
The data breach, which was revealed on Nov. 18, led to CEO Park Dae-joon’s resignation earlier this month.
Coupang founder Kim Bum said in a separate statement that the company failed to communicate clearly from the beginning of the incident.
The US-based chairman acknowledged that an apology was “overdue” and explained that he initially believed it was best to publicly communicate and apologize only after all the facts were established.
“In retrospect, this was a poor decision. Coupang has worked tirelessly to resolve the situation, and I should have expressed deep regret and offered a sincere apology from the beginning. My heart has been heavy since I first learned of the data breach,” Kim said.
Kim added that the company recovered all leaked customer information through cooperation with the government, as well as storage devices belonging to the data breach suspects.
He also said that the suspect’s computer contained only 3,000 customer information and that it was not distributed or sold to outside parties.
