Google I/O has officially announced it. AI-generated answers are now at the forefront of search, and most brands have little visibility into how AI speaks to their customers. For those who have spent years building their strategies around 10 blue links, the rules have changed in a very important way.
On this episode of TechCrunch’s Equity podcast, Rebecca Bellan interviews Matt Thompson, vice president of partnerships at Scrunch, a startup at the center of the AI search shift, about what Google’s changes mean and what marketers and founders should actually do about it.
Listen to the full episode and hear what’s next.
Why AI referrals have a 400% higher conversion rate than traditional organic search and what that means for the way you think about traffic. Why ChatGPT still accounts for the majority of AI search traffic, and why optimizing only for Google means missing out on a large portion of the market. Why Google’s own SEO best practices may be leading marketers in the wrong direction. What it really means to make a website “agent-ready” and why most enterprise sites aren’t.
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