Meta announced Thursday that it is bringing a new AI creator assistant to Facebook that will provide creators with personalized recommendations based on their content style, performance, community, and goals.
Creators often need to analyze charts and dashboards to understand performance, but with a new AI assistant, they can get instant answers to questions like “When should I post?” “What are people saying in my comments?”
Because the AI assistant is conversational, you can ask follow-up questions and dig deeper into topics, such as how your audience has changed over time. The answers they receive are based on who they are and what they can do to improve their performance.
In addition to performance, the AI assistant can also help you use trends to brainstorm new content ideas. For example, we might suggest using trending audio or creating content around cultural moments.
The new Assistant is rolling out to creators in the US, Canada, and India. Meta plans to add new features and offer Assistant in more countries in the future.
By giving creators access to an AI assistant, Meta hopes to keep creators active on Facebook to compete with rivals like TikTok and YouTube for attention. Additionally, by providing content ideas to creators, Facebook encourages them to post more frequently, which can increase user engagement.
In-app access to the AI assistant keeps creators within Meta’s ecosystem, eliminating the need to rely on third-party tools like ChatGPT when brainstorming and understanding performance.
Meta also announced that it will be introducing new languages to Facebook’s AI translations, including Arabic, Indonesian, French, Thai, and Vietnamese. With AI Translated Reels, your creator’s tones and sounds are saved and automatically translated into another language. The idea behind this feature, launched last year, is to help creators remove language barriers and reach a wider audience.
Creators also have the option to use the Lip Sync feature to match translations to lip movements to make them look more natural.
Mehta said Facebook’s more than 500 million users now watch AI-translated videos every week.
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