Amazon The partnership was announced on Thursday. OpenAI Enabling advertisers to advertise on ChatGPT, starting with select US brands
This marks a vote of confidence from the world’s largest online retailer in OpenAI’s fast-growing advertising business, which recently reached an annual revenue run rate of $1 billion. OpenAI began selling sponsored placements on ChatGPT in the US in February, starting with retailers such as: best buy and williams sonoma.
Amazon is ChatGPT, Anthropic’s Claude, googleWhile Gemini invests in its own AI shopping tools. But in recent months, Amazon has quietly begun buying ads on ChatGPT, making it the top retailer to advertise on the platform from April to August, according to data from market intelligence firm Sensor Tower.
By allowing brands that advertise on Amazon to advertise on ChatGPT, the Andy Jassy-led giant recognizes that the platform has become an important marketing channel. In February, OpenAI announced that ChatGPT had reached 900 million weekly active users.
Amazon said in a blog post that conversational ad formats, such as those displayed by AI chatbots, are the “fastest growing engagement opportunity” for brands to reach new and existing customers.
“With access to ChatGPT ads, advertisers can now further extend their campaigns to where customers are actively spending time on conversational chat platforms,” Chris Conetta, director of omnichannel supply for Amazon’s demand-side advertising platform, said in a statement.
Amazon sets and manages ad campaigns, but OpenAI’s ad system controls all ad delivery decisions, an Amazon spokesperson said. They added that ad units will be displayed as text or images below ChatGPT responses.
