Along with news of a new AI-focused subscription plan, Meta announced Tuesday that selected AI agents will now be able to set up and manage WhatsApp Business messaging, a service that allows businesses to connect with customers through WhatsApp conversations.
As Meta explains, this process used to be a little more tedious. Developers had to navigate between different tools and services, including the developer console, Meta’s business manager, API reference, and editors. Now you can ask your favorite AI agent to set up WhatsApp Business messaging for you by chatting with it and explaining what you need it to do.
This is made possible by the new WhatsApp Business Tools MCP, an MCP (Model Context Protocol) server that connects AI coding agents like Claude, Cursor, Codex, or ChatGPT directly to the WhatsApp Business platform.
With this move, Meta expands its existing lineup of MCP servers from those aimed at ad management, app configuration monitoring, and other social technologies to those specifically designed to help enterprises deploy on WhatsApp. Many other technology companies, including PayPal, Stripe, GitHub, Notion, Slack, Salesforce, Atlassian, X, Google, and Microsoft, also offer MCP servers that allow AI agents to securely interact with their services.
For Meta, the AI agent handles much of the heavy lifting involved in the WhatsApp Business setup process, including creating a company’s WhatsApp Business account, adding and verifying a phone number, registering for access to cloud APIs, and reviewing the business’ terms of service.
Businesses will also be able to use AI agents for other tasks, such as writing messaging templates they want AI to create or letting agents edit existing templates. Additionally, you can test messages and webhooks and monitor things like terms of service, payment methods, business verification, and more that may have quietly failed before.
During setup and configuration, Meta’s other MCP server, Meta Social Technologies MCP, can also be used to discover API endpoints, search documentation, and troubleshoot errors, the company says.
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