Disney and Lucasfilm’s Star Wars: A New Hope poster in Cosm’s shared reality.
Cosm
The Force is strong in Cosm.
On Thursday, the immersive entertainment technology company announced new partnerships with the following studios: walt disney company The original “Star Wars” will be shown at the Dome early next year as part of a multi-year, multi-film collaboration.
Financial terms of the deal were not disclosed.
Cosm’s giant concave screen will transport moviegoers to a galaxy far, far away starting in March, ahead of the Academy Award-winning film’s 50th anniversary in May.
“We’re excited to add to our partnership with Disney,” Cosm Studios head Alexis Scalise told CNBC. “We’re looking for opportunities like anniversaries and commemorative moments. We’re looking for opportunities to celebrate with our fans, but at the same time we’re also finding this mutually beneficial partnership between the two parties.”
This is Cosm’s sixth theatrical collaboration with Hollywood, and they have already partnered. warner bros To bring “The Matrix,” “Willy Wonka and the Chocolate Factory,” “Harry Potter and the Philosopher’s Stone,” and “IT” to its filming locations. The company plans to launch immersive screenings of: universal “Shrek” in December.
Each Cosm Dome has stadium-style seating, with booths and tables on each level. The width of the dome takes up most of the viewer’s surroundings, giving the viewer the feeling of being part of the on-screen environment.
Cosm’s LA venue is playing Harry Potter and the Philosopher’s Stone in shared reality.
Provided by Cosm
In this case, “Star Wars” appears in a large rectangle in the center of the dome, and the background changes to the iconic planets of Tatooine and Yavin IV from the movies, as well as the infamous Death Star. Viewers will also see elements traveling at the speed of light and appearing to be trapped in an intergalactic trash compactor.
Cosm works directly with studios Lucasfilm, Industrial Light and Magic, and creative studio MakeMake to create the visual and sound mix for the film’s unique presentation.
“We’re looking for the sound, the music…the moment when you hear Darth Vader breathe for the first time…with the 87-foot diameter dome and the 12K resolution, the sound system we have makes that moment feel different,” Scalise said. “And to be able to use experiential cinema and our technology to capture this defining moment for our fans and work closely with our partners was one of the things that we were very excited about and honestly honored. It doesn’t really change its authenticity, it just enhances it in a different way.”
The premium experience will also be combined with themed menus. Cosm has done this with other titles, such as “Harry Potter and the Philosopher’s Stone,” offering guests homemade shepherd’s pie, pretzel wands with cheese dip, and boxes of Bertie Bott’s Every Flavor Beans during screenings.
Cosm is looking to establish itself as a destination for fandom in both sports and movies. We offer a wide range of live events, which are broadcast using our own cameras installed in the arena and relayed to the Dome. We’re also expanding our movie library.
“What I like is that we’re really kind of building these Cosm communities based on fandom,” Scalice said. “It’s the number one foundation of our business.”
And Star Wars has a strong fandom. The franchise is one of the top-ranked intellectual properties in film, television and retail each year, and Disney is gearing up for major celebrations to celebrate its 500th anniversary, including merchandise launches, theatrical re-releases, bi-annual Star Wars Celebration conventions and collaborations with other brands.
Correction: This story has been updated to correct the spelling of Alexis Scalice’s name.
