Pinterest uses AI to help consumers go from looking for product inspiration to imagining what it would be like to actually redesign a space and compare decor options just like they would in their own room. The company announced Thursday that it is launching a beta version of Restyle, a new consumer feature powered by Pinterest Intelligence, in the U.S. and Canada.
The foundation of Pinterest Intelligence is Nvidia Blackwell GPUs and Nvidia Dynamo combined with open source models and technology built by Pinterest, the company shared on Monday. This partnership will improve the Pinterest Assistant’s ability to process visual search requests, turning people’s searches into signals for AI discovery and shopping.
Restyle allows users to test and compare different options for their home by taking a photo of their space and instructing the AI to add wall art, furniture, accessories, and other home decor (like items in images found on Pinterest), change lighting, paint colors, plants, and more. You can also click on individual items in the room to swap them out, remove them from the image, or make further edits. Or you can ask the AI to visualize your room in a completely different style, such as “bohemian,” “industrial,” “quirky,” “dopamine,” or some other trendy look.
While this isn’t a new idea, restyling a room is a common consumer use case for AI assistants. By adding this feature directly to Pinterest, people could do even more with the items they save for inspiration and design ideas. By seeing items in their own space, users are more likely to purchase the items you save to your board, completing the pin-to-purchase funnel.
The feature was unveiled at Pinterest’s annual event, Pinterest Presents, where the company introduced new visual search ads, app promotion features, and other tools for advertisers.
Restyle will initially be available only as an early preview, but will be widely rolled out starting next month.
If you buy through links in our articles, we may earn a small commission. This does not affect editorial independence.
