DoorDash speeds merchant onboarding and adds AI tools to edit food photos

DoorDash on Monday added new AI-powered tools that allow merchants to speed up onboarding, edit photos to make their food look better, and create websites based on their app listings.

This onboarding tool works similarly to the one Amazon launched in 2024. Merchants point the tool to their website, which automatically pulls information such as photos, store hours, and menu items to create a listing on the app. As a seller, you can review and edit all of this information before publishing your listing.

DoorDash also revamped its video library. The library allows sellers to tag dishes in their videos so customers can order those items directly. This library also displays statistics such as total views, video sales, and new customer sales.

Restaurants have also introduced some photo editing tools. AI retouching can replace backgrounds, sharpen images, and optimize lighting without changing the dish. AI Replate processes photos of your food to make it look like it was professionally plated, changing the lighting and colors. Seller can also provide reference images to apply certain styles to existing images.

“At DoorDash, we are constantly building tools to help our merchants succeed, from day one on the platform to every subsequent order. These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: creating great food and delivering great customer experiences,” Brian Tolkin, Head of Merchant Products at DoorDash, said in a statement.

The company is also adding new features to its commerce platform, one of which allows restaurant owners to launch websites based on existing DoorDash content, such as menu items and photos. The company said merchant order conversion rates averaged nearly 10% while testing the new feature.

The company also added a new marketing campaign builder that allows sellers to automate content creation, email reach, and scheduling.