Professional services firm KPMG has withdrawn a report titled “Redefining Excellence in the Age of Agent AI” after a number of organizations said the report’s claims about the use of AI were false.
Research group GPTZero identified a number of inaccuracies in the report published in October 2025. GPTZero told the FT that the inaccuracies were due to hallucinations in the AI. In other words, the professional services firm appears to have used AI to create a report about AI.
UBS, the UK National Health Service, Swiss Federal Railways and Transport for London all told the FT that the report’s claims about the use of AI were false or misleading. A KPMG spokesperson said the firm removed the report from its website as it conducted its own investigation.
“We expect all of our employees to follow our guidelines for the responsible use of AI, including human oversight to verify content and verify independent sources,” the spokesperson said.
Last month, EY retracted a report on loyalty rewards programs that appeared to include fake footnotes and AI hallucinations.
