Karamo Brown, famous for his pep talk on Netflix’s “Queer Eye,” has entered the wellness and AI space with his new app, Kē. After spending a year and a half focusing on her own journey, from fitness and nutrition to meditation, sobriety, relationships and personal growth, Brown wants to help others do the same.
Kē offers a number of features designed to support users, including personalized fitness plans that match users’ existing training equipment and schedules, and nutrition coaching that suggests meal plans based on users’ home diets. Users have the flexibility to request adjustments to their fitness and meal plans through an AI chatbot, making it easy to customize their experience. Additionally, each workout is paired with a guided instructional video to ensure correct form.
On the mental health side, Kē includes a meditation section with videos targeting different emotions to help users manage stress and anxiety. There’s also a community section where users can join support groups focused on shared experiences, such as discussions about sobriety and health.
But what really sets Kē apart is its “AI Karamo” feature that allows users to converse with a digital version of Karamo. They can ask questions and get advice in his voice in real time.
Powered by AI startup Delphi, the clone draws on all kinds of material from Brown, including interviews, podcast episodes, and other clips, to represent him as faithfully as possible. (Arnold Schwarzenegger also has his own digital clone using Delphi.)
“My best friend and sister still talk to the AI clones even when they can’t get me,” Brown told TechCrunch.
Brown’s new app reflects a larger trend of more celebrities getting into AI. For example, stars like Matthew McConaughey and Michael Caine have partnered with Eleven Labs to license their voices as digital replicas.
However, many celebrities have publicly expressed concerns and taken action against the rise of AI, particularly regarding the unauthorized use of their likeness and voice in the creation of digital clones. There is also some concern about fans developing one-sided emotional attachments to celebrity chatbots.
Brown emphasizes that Kē is no substitute for real-life relationships. Rather, it is a tool that supports personal growth and encourages people to seek genuine support when they need it.
“If someone is struggling with a sensitive issue, it can direct them to the right resources and remind them to seek support from real people in their lives… After all, this is meant to be a tool to help people reflect, learn, and grow, not a replacement for relationships,” Brown said.
Asked if there is a limit to how often people can interact with digital clones, Brown said, “People can talk to AI as often as they want. That said, the goal is not for users to keep talking to AI indefinitely. AI is designed to help people advance in their lives.”
He also says a human team oversees the app and safeguards are in place to keep interactions safe. (However, users should keep in mind that using AI features means sharing conversation data with Delphi, so it is wise to avoid disclosing sensitive information.)
“When AI first started being talked about a few years ago, I was honestly pretty skeptical. But the technology has evolved significantly, and what changed my perspective was seeing how thoughtfully companies like Delphi were approaching it.”
In the future, Delphi plans to introduce agent functionality to Kē that performs tasks on behalf of users. For example, if AI Karamo gives you advice on your training routine, you might one day be able to go to the “My Plans” tab and make adjustments on the fly.
Kē is now available for iOS and Android devices. After a 3-day free trial, the subscription costs $14.99 per month.
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