Google is entering the creative design market with a new image creation and editing tool called Google Pics. This tool will be part of the Google Workspace suite for enterprise customers and premium Google AI subscribers.
The product leverages Google’s Nano Banana image generation model and will be rolled out to most Workspace customers and customers paying for Google AI Pro or Ultra in the coming weeks, the company said.
Similar to popular design tools like Adobe Express and Canva, Google’s new product is intended to be used for everyday design tasks that you might encounter in your work or even your personal life. For example, you can use Google Pic to create posters, social media posts, and other visuals and illustrations.
But unlike Canva, which allows artists, illustrators, and photographers to publish templates, graphics, photos, and other art to a marketplace and earn royalties, Google Pics is meant to create things based on an AI trained on an artist’s work.
And unlike Adobe Express, which is a tool creators often use to get it working the first time, Google Pics is a tool that encourages creation, not one that designs something new from scratch.
The app also includes other editing tools to separate and transform objects, change and translate text in images, and more. Additionally, it supports collaborative editing and the ability to create multiple different generations of the requested image, so you can choose the best one.
The software is built into Google Workspace and is launching today, starting with Docs and Slides. The company says this will later be rolled out to Google Drive as well.
If you buy through links in our articles, we may earn a small commission. This does not affect editorial independence.
