Google Photos’ “Clueless”-inspired virtual closet is now available on Android and iOS

Google’s new AI-powered feature that turns outfit photos into virtual closets, likely inspired by Cher’s iconic virtual wardrobe app from the movie Clueless, is now available to everyone in the US, Brazil, and India on both iOS and Android devices.

The company announced the feature earlier this year and plans to begin rolling it out in the summer. First available to Android users in June, Virtual Closet is now available to all Android and iOS users in supported markets.

The idea of ​​the digital closet in “Clueless” was meant to highlight Cher’s privileged life. So she had too many clothes and needed a digital system to help her choose what to wear and keep everything organized. You don’t have to be a wealthy teenager from Beverly Hills to take advantage of technology like this.

Instead, Google uses AI technology to create a copy of your wardrobe based on the items you were wearing in the photo. From the app, you can also filter items by categories such as tops, bottoms, and jewelry, and mix and match them to create different outfits.

Google says the feature is designed to help users, and that data about what they wear and what they wear won’t be shared with third parties such as retailers.

The broader rollout of the Virtual Closet feature comes along with several other Google Photos updates. This includes how to select, brighten, and share photos using a single prompt in Gemini Spark, upgraded markup tools, and more Remix templates that transform your photos using AI. (Gemini Spark features require a Google AI Pro or Ultra subscription in the US)

With Markup, you can use a redaction pen to blur sensitive information like license plates, access a precise thickness slider for custom sketches, and choose from a variety of fonts when adding text to your photos.

For Android users, there are also new photo filters called “Moods” that can give your images different looks, including 35mm film and 2000s digital cameras.