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Home » Instinct founder said more than 50% of transactions on the platform are travel-related
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Instinct founder said more than 50% of transactions on the platform are travel-related

Editor-In-ChiefBy Editor-In-ChiefSeptember 29, 2026No Comments3 Mins Read
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Almost every AI tool demo shows a user sparring with an assistant to book a trip, and this seems to be the most frequently used use case. The viral Instinct agent is no exception, with more than 50% of transactions on the platform being travel-related, company founder Noah Shinn said on a recent podcast.

In an interview with investor Patrick O’Shaughnessy, Singh also noted that the invite-only platform’s annual trading volume is approaching $1 billion. However, he did not reveal what the calculations behind this rate were.

“People who don’t use Instinct use travel agents (or sites) to book hotels and flights. What’s the benefit of that interface? They integrate well with different hotel chains, airlines and services and present them in a way that’s good for users with the option to check out instantly,” Singh said.

“I think with Instinct and other interfaces, there’s a better experience where users can say, ‘I have to go to New York tonight, this is urgent.'”

He said the platform is growing by 10% day-by-day and trading volume is increasing at a similar rate.

The company’s founder was also dragged out for some of his comments on the show. He said most restaurants have a first-come, first-serve reservation system that doesn’t take into account someone’s special occasion. He said agents can check restaurant sites every five seconds and notify users of available slots. Shinn also hinted that the company wants to reinvent reservations and give preferential treatment to users.

“When you take restaurant reservations from scratch from the user side, they want reservations for important life events that they might have. And from the restaurant side, they just want interesting people. They want special occasions. They want to cater to those events, not maybe the locals (sic) who keep occupying tables once a night (sic). There’s no such thing as special events there,” Singh said.

Some observers noted that agents could lie about anniversaries or special occasions just to book a table at a restaurant. He also said some restaurants prefer local patrons, which brings more business to their stores.

Instinct recently raised $1 billion in Series C funding from Sequoia Capital, Benchmark Capital, and Coatue on Monday at a $10 billion valuation. The 14-member startup competes with Meta’s Muse and Khosla-backed Wajo in the private agent space.

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