If you had any doubts about how seriously Meta takes AI, here’s a new signal. The company announced Wednesday that the Muse assistant is now available in a dedicated iPad app. This is a milestone that took Instagram nearly 15 years to reach, despite constant user requests.
Muse, on the other hand, arrived on the iPad just a month after its release on the iPhone.
(To be fair, bringing something like Muse to the iPad might not be all that difficult, given the text-centric interface, where image and video resolution and format don’t really matter.)
Muse has surpassed 6.6 million installs since its release on iOS and Android on September 8, according to estimates from market intelligence firm Sensor Tower. The app is now one of dozens of consumer-facing AI agents that allow users to connect their accounts to stay on top of emails, meetings, bills, and more, and complete tasks like booking appointments, ordering groceries, setting goals, and making purchases.
To make it work, Meta has been adding partners to the effort, who appear in Muse as “connectors.” Users can selectively add and sign in depending on which parts of their online lives they’re comfortable leaving to an AI agent.
With the release of iPad, Meta has updated this list with several new additions, including connectors for small businesses such as Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom, as well as connectors for Meta ad accounts. Notion and granola have also been added.
Additionally, Meta recently announced additional retail partners including Best Buy, Gap, Sephora, Walmart, and Wayfair. These allow agents to shop on these retailer sites and complete transactions on your behalf. Since the technology is still new, these experiences can still have issues as websites mistake agents for bots and block access.
Meta announced Tuesday that it is working with industry partners on a technical solution to this problem in the form of an open standard that allows personal AI agents to identify themselves to businesses. This helps companies distinguish between good and bad bots.
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