The Seahawks may have won the Super Bowl, but Anthropic also walked away with bragging rights, according to data analyzed by BNP Paribas.
The maker of the Claude chatbot saw a 6.5% increase in visitors to its site following a Super Bowl ad that pushed back against rival OpenAI’s decision to introduce ads on ChatGPT.
Claude’s gains put it in the top 10 free apps on the Apple App Store, beating out its chatbot and artificial intelligence competitor OpenAI. google with gemini meta. Daily active users also increased by 11% post-match, the most significant increase within the company’s AI coverage.
After the Super Bowl, OpenAI’s ChatGPT daily active users increased by 2.7%, while Gemini’s daily active users increased by 1.4%.
Claude’s user base is much smaller than ChatGPT and Gemini.
Advertisements from artificial intelligence brands took center stage at the show, which drew 125 million viewers in the U.S., as platforms pitched to attract more customers in a competitive market that shows no signs of slowing down.
The high-stakes race between OpenAI and Anthropic has added a new layer of dueling advertising as the AI lab heads toward an IPO later this year.
Both companies have become more vocal in public in recent weeks, with executives publicly criticizing each other’s businesses.
OpenAI CEO Sam Altman attacked Anthropic’s Super Bowl ad campaign. In a post on social media platform X, Altman called the commercial “deceptive” and “patently dishonest.”
Both Anthropic and OpenAI are fiercely competing to attract companies and top coding talent while raising record amounts of private funding.
Anthropic closed a $30 billion funding round this week at a post-money valuation of $380 billion, more than double the valuation it was valued at when it raised in September.
But OpenAI leads the pack with the largest private technology funding round in history, set last year. The company is also in talks to close a funding round that could be worth $100 billion, CNBC previously reported.
—CNBC’s Kate Rooney and Drew Troast contributed to this report
