apple The company typically doesn’t release new iPhones in the summer, but the software update revealed at WWDC on Monday will be released along with new hardware in the fall. Apple also plans to reveal more about its artificial intelligence strategy, including updates to Siri and partnerships for its use. googleGemini model.
Apple shares have been near record highs in recent weeks as investors and analysts approved of Google’s AI partnership announced in January and as the latest iPhone shows strong continued sales momentum.
But Apple needs to tell investors it has a strong plan to win in AI, and it needs to convince developers that Siri and its Apple Intelligence platform are worth building on.
This is Tim Cook’s last annual developer conference as Apple’s CEO, and an opportunity for incoming CEO John Ternas to communicate directly with Apple’s developers, employees, and fans.
CNBC reporters will be on the ground in Cupertino, California, tracking what the iPhone maker is saying about Apple Intelligence, Siri, iOS, iPadOS, macOS, watchOS, visionOS and tvOS, as well as the implications for developers, consumers and investors.
