sales force and human On Wednesday, the company expanded its strategic partnership and announced “Claudeforce,” a new way for sales reps to access critical data directly from within Anthropic’s Claude chatbot.
According to the release, Claudeforce will be released as a plugin with 37 pre-built sales skills, allowing Claude users to compose emails, update records, and perform other related actions. The companies said they plan to introduce more integrations between Claude, Salesforce and its messaging platform Slack in the future.
“This is truly an industry first,” Salesforce CEO Marc Benioff told CNBC’s Jim Cramer on Wednesday. Anthropic CEO Dario Amodei was also present for the joint interview atop San Francisco’s Salesforce Tower. “It’s absolutely exciting. I think this is how all enterprise systems will operate in the future.”
Wednesday’s announcement marks the first time Salesforce has added the “force” suffix to the end of another company’s product name.
Salesforce and its software products are under pressure as investors question whether AI tools from companies like Anthropic and OpenAI will replace them. Salesforce stock is down about 22% this year after falling 20% in 2025. Meanwhile, the Nasdaq is up about 35% since the end of 2024.
Salesforce stock rose 12% in after-hours trading Wednesday after the company announced the partnership and reported second-quarter results that beat Wall Street expectations.
Salesforce stock price chart.
Anthropic primarily sells Claude models and products to other companies, and has seen explosive growth this year. The company recently told investors that its annual revenue run rate reached $65 billion at the end of July, a sevenfold increase from a year ago.
Amodei told CNBC on Wednesday that Anthropic is putting “a lot of effort” into managing permissions for Claudeforce. He said the companies are building “Enterprise Frontier Safeguards” to ensure the confidentiality of Salesforce customer data and to ensure Anthropic’s model “doesn’t get out of control.”
Amodei added that Claudeforce is already helping many Anthropic employees.
“Within Anthropic, we have been accelerating our research teams within Claude for a long time, but this is the first time we have been able to incredibly accelerate our go-to-market efforts within Claude,” he said.
Claudeforce is available to a select group of pilot customers and is expected to launch in preview next month, the companies said. Additional pre-built skills will be available later this year.
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