one month later meta With the launch of Muse, the instant personal agent that became a huge hit, a group of companies are coming together to simplify the process of bringing this technology into the business world.
meta, walmartStripe and several other companies are publishing what they call the “Personal Agent Protocol.” It is an open standard that aims to define how artificial intelligence agents can interact with businesses.
Enterprise AI startup Sierra, formerly sales force Co-CEO Brett Taylor is also part of the group. Taylor, who is also chairman of OpenAI and is leading the effort, said in an interview with CNBC that companies have a lot of work to do to understand how and when personal agents can access information.
“Companies are going to know whether it’s a personal agent or an actual human being. That’s a risk for a lot of companies. They don’t want just some random bot that’s not acting on their behalf to access this service,” Taylor said. “Until such standards exist, it’s kind of a mess.”
Meta’s Muse has become the most popular and talked-about version of the personal AI agent since it hit the market in early September. Soared to the top apple’s The App Store will remain there before ChatGPT. but, Amazon is one of the companies that blocked Meta’s agents over concerns about website scraping.
Amazon also blocked Perplexity’s AI agent and sued the company in November, alleging that the company took steps to “hide” the AI agent so it could continue to scrape Amazon’s websites without authorization. Perplexity called the lawsuit a “bullying tactic.”
Regarding the new normal, Taylor compared it to the experience of logging into other websites. google Or his Facebook credentials, the technology he worked on when he was Facebook’s head of technology. He said this practice helps with authentication, allows companies to know if they are dealing with bots, and provides visibility into what individual agents are actually doing through these websites.
David Singleton, vice president of engineering and consumer products at Meta Superintelligence Labs and former head of technology at Stripe, emphasized security. He said customers must share credit card and personal information for agents to function properly, and the new standard provides some visibility and control.
“We’re defining the rails that individual agents and business agents will be able to navigate into the future,” Singleton said, using an analogy to email. “If you think about email, it works really well because it’s a standard that everyone can use to talk to each other. We think this is going to be very similar.”
Singleton said Muse already has millions of users in the U.S. and is “growing rapidly.”
“What we’ve found is that people love using Muse for all kinds of things, like signing their kids up for classes, finding and buying the perfect gift, and making that dentist appointment they’ve been putting off for six months,” he said. “We need a mechanism to make it go faster and more smoothly.”
OpenAI and Anthropic are not currently participating, but Taylor said he expects the AI giants to join, and suggested he would be “really disappointed” if competitors didn’t take advantage.
“The whole point of this is that it’s an open standard,” Taylor said.
