Meta CEO Mark Zuckerberg wears Meta’s Ray-Ban Display AI glasses during the MetaConnect event on September 17, 2025 in Menlo Park, California.
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meta The company is looking for revenue streams in the AI era beyond advertising and plans to charge users for artificial intelligence features for the first time.
This subscription is for Meta AI apps and websites, including OpenAI, Anthropic, google Gemini. Naomi Gleit, Meta’s head of product, revealed the subscription test in an Instagram video, announcing that the plan will “empower people using Meta AI to do more, with more capacity, larger and more complex requests, and more room for creativity for businesses and creators.”
The company confirmed that Meta One Plus costs $7.99 per month and Meta One Premium plan costs $19.99 per month. More expensive versions provide users with additional computing power to generate more comprehensive responses and other advanced features. The company will continue to offer free versions of its app and site.
“We offer premium tools that can strengthen your presence, enhance your content, automate tasks, and protect your brand,” Gleit said in the post. “We’re also thinking about how to bring all of this together in a meaningful way.”
Pricing was first reported by TechCrunch.
Meta has announced that it will begin testing its Meta AI plan in Singapore, Guatemala and Bolivia next month. The company released a standalone MetaAI app last April, and CEO Mark Zuckerberg said a month later that improved MetaAI could offer “a subscription service where people can pay to get more computing power.”
Last month, Meta debuted its first major AI model since the expensive hire of Scale AI’s Alexandr Wang in June. The AI model, called “Muse Spark” and originally codenamed “Avocado,” is the first in the company’s new Muse series developed by Meta Superintelligence Labs, the AI arm headed by Wang, who joined the company as part of a $14.3 billion investment in Scale AI, where he was CEO.
Meta stock rose nearly 4% on Wednesday.
WATCH: Meta reshapes the workforce as AI disrupts entry-level hiring.
