A Rivian electric vehicle is parked in front of the Rivian Service Center on April 30, 2026 in Los Angeles, California.
Justin Sullivan | Getty Images
Rivian The electric car maker announced Tuesday it would lay off hundreds of workers, less than 2% of its workforce, as it seeks to cut losses.
A spokesperson said the job cuts will affect some teams in the service and customer divisions. At the end of last year, the company had 15,232 employees across North America and Europe.
“We recently reorganized several teams within Rivian in order to grow our business profitably,” the company said in a statement.
The job cuts come a week after the company officially began deliveries of its major new vehicle, the R2 SUV. The R2 aims to transform Rivian from a niche EV maker that sells luxury cars to a more mainstream brand like the U.S. EV leader. tesla. The job cuts were first reported by the Wall Street Journal.
Rivian said it hopes to achieve profitability with R2. We have never made an annual profit.
Last year, the company delivered just 42,247 vehicles and lost $3.6 billion, according to company filings. The company’s automotive division lost about $6,000 per vehicle delivered in the first quarter of this year.
Rivian and other EV makers are facing a tougher market than in recent years due to regulatory changes under the Trump administration, including the elimination of a $7,500 federal incentive for EV purchases.
Rivian laid off more than 600 people, about 4.5% of its workforce, in October. These reductions primarily included restructuring of marketing, fleet operations, sales/distribution, and mobile operations teams.
