2027 F-150: Ford adds V-8 engine, lowers performance price

Detroit — ford motor is expanding the availability of V-8 engines and lowering the starting price of some performance models for its 2027 lineup of F-150 pickup trucks.

The Detroit automaker said the changes are aimed at giving customers more choice and spurring sales expansion of key models, a strategy Ford is leaning into under CEO Jim Farley.

The change comes as automakers seek to address affordability concerns across the industry. The move also comes as some automakers, particularly the Detroit Three, are adding V-8 engines as emissions standards and penalties are eased under the Trump administration.

The new pricing doesn’t mean the trucks are cheaper. The 2027 Ford F-150 Raptor costs $77,800, which is $4,000 less than the current truck. Ford announced Tuesday that prices for the 2027 Tremor will start at $62,400, about $5,300 less.

According to Ford officials, the company has lowered prices by eliminating some standard equipment, such as heated second-row seats, and by using manual controls instead of power controls for some parts, such as the steering column.

“For us, this makes sense because it just expands our offering and doesn’t take away from the capabilities of the new product or the model it’s based on,” Todd Eckert, Ford Blue’s senior director of truck consumer marketing, told CNBC.

As for V-8 availability, Eckert said Ford plans to offer a 5.0-liter engine in all models in the F-150 lineup. This includes adding a V8 engine option to high-end King Ranch and Platinum models for the first time since the 2023 model year.

“We heard pretty loud from both customers and dealers that they wanted the option to have a V-8 engine, even in the premium series,” Eckert said.

This change is part of several updates the company is making to its 2027 F-150 lineup. We will also be rolling out style updates for many models and adding Carhartt models in collaboration with a Detroit-based clothing company.

All of the updates to the 2027 F-150 lineup come as Ford continues to ramp up supply of the critical pickup after a fire at an aluminum supplier severely impacted production over the past year.

Ford’s F-Series trucks (including the F-150 and larger “Super Duty” models such as the F-250, F-350, and F-450) were severely affected by supplier issues due to their large aluminum bodies and other components.