Ticket reseller StubHub’s billboard on display at the New York Stock Exchange in preparation for the company’s IPO on September 17, 2025.
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shares of stub hub City made a profit on Friday after upgrading its ticket resale platform.
Analyst Jason Bazinet upgraded his investment rating from “neutral” to “buy.” He lowered his price target from $9 to $7, but the stock is still up 18% from Thursday’s closing price.
Bazinet wrote Thursday that he expects StubHub’s adjusted EBITDA to beat analyst expectations and full-year earnings to be near the high end of the company’s guidance.
This strong forecast comes as weekly app downloads set a record during the World Cup, and those numbers have increased even further since then. The analyst also expects StubHub to generate $10.9 billion in gross merchandise sales in 2026, above the company’s guidance.
The stock price rose 3.8% on the day. If the price closes higher, it will be the third consecutive day of gains.
STUB From the beginning of the year to the present
“In Q2 2026 during the World Cup, StubHub reached record levels in weekly app downloads. However, Q3 2026 QTD total app downloads increased from Q2 2026. During Q2 2026 , StubHub achieved approximately 1.2 million app downloads. StubHub expects to achieve approximately 1.4 million app downloads in the third quarter of 2026 and approximately 0.8 million app downloads in the fourth quarter of 2026,” the memo said.
Bazinet also pointed out that StubHub is the most popular online ticket resale platform, accounting for about 40% of the market share.
The company is also benefiting from a successful summer sports season and strong demand for concerts. Indeed, StubHub told CNBC earlier this year that a “K-shaped economy” pattern is occurring in live music, where demand for large events soars while demand for smaller venues slumps.
StubHub stock is down 51% since the beginning of the year.
