Meta on Tuesday introduced a new subscription service called Meta One, offering expanded AI usage and other premium features across Facebook, Instagram, and WhatsApp. With the new plan, users will have access to a host of AI tools for image creation and editing, video generation, and more, as well as in-app tools like Instagram’s AI-powered Restyle editing tools.
The plan, aimed at helping Meta monetize its Muse AI model, follows the tech giant’s $14.3 billion investment in Scale AI in 2025, with CEO Alexandr Wang leading the company’s AI efforts.
This comes after Meta added a subscription tier to its top social apps in March, giving consumers access to additional features like profile customization, super reactions, and story insights for just a few dollars a month.
These plans, which include Instagram Plus ($3.99 per month), Facebook Plus ($3.99 per month), and WhatsApp Plus ($2.99 per month), are already benefiting from Meta, new data shows. As of the week of September 9, Instagram’s global daily revenue averaged $1.2 million, while Facebook’s daily revenue currently stands at $528,000, according to market intelligence provider Appfigures. The company said these numbers represent increases of 475% and 143%, respectively, from the previous week.
Meta is now expanding its ambitions with a new set of subscription plans, including plans aimed at AI power users, as well as plans for businesses and creators.
The first set includes a core plan for $7.99 per month and a premium plan for $19.99 per month, both of which include features from Facebook Plus, Instagram Plus, and WhatsApp Plus. The main selling point of these plans is expanded AI usage, and as the pricing suggests, Premium offers more usage than Core.
With this plan, subscribers will be able to generate photos and videos with tools like Muse Image and Muse Video, edit Instagram Stories with the AI-powered Restyle feature, and use audio effects and creative tools more frequently.
Meanwhile, businesses and creators can choose from several different plans: Essential (starting at $14.99/month), Advanced (starting at $49.99/month), Expert (starting at $149/month), and Max (starting at $499/month). Meta noted that plan benefits, pricing, and availability may vary by region, app, and account.
Essential gives you the tools to manage your creator or business presence. Expanded access to meta-business agents to serve customers. Verified badges and channels on the WhatsApp Business app. and spoofing detection.
Advanced offers more features, including the ability to schedule stories up to 30 days in advance. Support for links in organic posts and Reels. Exportable analysis. Deeper audience insights. Support for accessing team member accounts. More linked devices. Addition of business broadcasting credits. Meta business agent responses such as.
Both the Essential and Advanced plans also introduce new features, such as enhanced profiles that showcase creator and business websites, locations, and reviews. Reels will also display a bold “Follow” button to follow invitations that are automatically sent to people who are interested in your content.
Over time, Meta plans to add features and agent skills to help with end-to-end marketing, business operations, content creation, optimization, and more. In addition, we plan to introduce “Edits Plus,” a plan from the content creation app “Edits,” to “Meta One” soon. This gives you more cloud storage for syncing your projects across devices and makes more use of the Edits AI assistant.
Expert and Max plans offer the highest level of feature access and capacity for Meta Business Agent.
The addition of new plans, while a bit confusing given the various tiers, could help Meta boost sales and recoup some of its AI investment.
As Appfigures noted, since the plan gained traction on September 9, US users account for 32% of Instagram’s revenue and 39% of Facebook’s revenue, which is about 10% above each app’s historical US baseline. The plan also provides projections that suggest further growth in the future. BNP Paribas predicts that Meta’s subscription drive could increase revenue by $13.5 billion by 2028, while Trust predicts the company could increase revenue by $20 billion by 2030.
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