Meta announced Wednesday that its social network and X rival, Threads, is rolling out new tools that will allow podcast creators to promote their shows, grow their audience and engage existing listeners directly on the platform.
The news comes as X recently encouraged creators to post videos directly to the platform, especially podcasts, to generate revenue and increase engagement. Threads hasn’t considered hosting a podcast yet, but they want their platform to be a hub for posts and discussions.
First, Threads displays podcast profile cards and banners on creator profiles and posts. Additionally, when creators post episode links, they appear as tappable cards within the post, making it easy for users to listen.
This feature allows podcast hosts to post transcripts directly for listeners to read along with the episode, and tag featured guests, who will then see a card related to them. Users can save these posts so they can easily listen to episodes later.
Additionally, threads can now send reminders to creators when new episodes are posted to the thread, which could help increase engagement with listeners. The social platform also offers tools that provide insight into how audiences engage with creators’ posts, using metrics such as the number of views over time by followers, non-followers, and all other users.
Last year, Threads rolled out new tools to increase discussion about your podcast, with features like improved link cards and the ability to link your profile to your podcast. Meta’s social network reached 500 million active users in June, so Threads is now approaching X in terms of users.
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