Open social network Bluesky is once again expanding beyond its flagship app. At TechCrunch Disrupt 2026 on Thursday, the company announced the launch of new tools that allow creators to create websites, quizzes, games, polls, and other interactive experiences.
The tool is an extension of Bluesky’s more experimental platform, Attie, which initially offered AI-powered technology for building custom social feeds. The idea is that new authoring capabilities will allow everyday users to create the kinds of experiences that were previously only built by software developers.
These user-created games, sites, and other experiences also run on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps that make up the decentralized social web known as Atmosphere.
Bluesky CEO Toni Schneider shared news of Attie’s new features in an interview with Disrupt, saying, “We’re adding capabilities to the Attie product that will allow you to build sites and social experiences again for groups of people. So think of it as… social vibe coding, or vibe coding for communities.”
The executive, a former CEO of Automattic and a partner at True Ventures, led the company on an interim basis after former CEO Jay Graeber resigned in March to become Bluesky’s chief innovation officer. He is now leading the company as it enters the AI era.
Attie provides Bluesky with a playground to test out AI-powered ideas like this.
“Vibe coding today is kind of a single-user solo experience,” Schneider explained. “What I want to be able to do is build together and build for groups of people. That’s what this product does.”
When creators build using Attie, they connect to an ATProto ID. Additionally, Attie will suggest things you might want to create based on your public Bluesky profile.
When building with Attie, users can bring their own AI models or use open weight options, and the resulting sites and games can tap into Bluesky’s wide audience, said Bluesky COO Rose Wang.
“Everyone is building…but the big question is, who is going to use what you are building? Because we are not solving the distribution problem,” she said. “What’s so interesting about Attie is that it comes with the Bluesky distribution, so it doesn’t work on its own.”
The network currently has 47 million registered users, but engagement has declined as some users who tested the network later returned to X.
As well as being a testing ground for new ideas, Attie ties in with Bluesky’s larger plans to reinvigorate activity on the network, focusing on both developers and the community over the coming months. Schneider said the protocol’s future support for private data, a top request from developers, will also strengthen these areas. Private Data is currently in alpha testing and is expected to be rolled out by the end of the year.
“There’s going to be a lot of these fun little social experiences for your friends,” Schneider said, referring to the types of projects Atty will bring to fruition. “We don’t all need to communicate with the whole world all the time.”
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