CNBC’s Jim Cramer said Tuesday that Wall Street may be overreacting to this threat. meta Muse AI agent poses a wide range of consumer stocks.
The latest AI-disruption trade, dubbed “consumer inertia,” is based on the idea that agents like Muse could harm companies that benefit from consumers not bothering to cancel subscriptions, compare prices, or shop around for better deals. You can have Muse perform these types of tasks, request next steps, or even cancel a subscription with user approval.
This fear mirrors the SaaSpocalypse, where Wall Street sold enterprise software stocks earlier this year over concerns that AI could disrupt the per-seat pricing model or replace it by giving companies tools to custom-build the software tools they currently pay.
“I’m skeptical of cutting off the entire group based on the idea that agent AI will mean consumer inertia and the death of the companies that benefit from it,” Kramer said. “Right now it feels like the proverbial baby is being thrown out with the bathwater, but that often presents a good buying opportunity.”
However, such opportunities can be difficult to find when the sell-off is very widespread. Since Muse launched on September 8, the gym chain has planet fitness Travel stocks fell 20% airbnb and Reservation held Although they decreased by 13% and 16% respectively, SiriusXM Approximately 11% decline, and brokerage fees also charles schwab It fell 9%.
As bad as SaaSpocalypse’s pain in enterprise software was, the market began to embrace the idea that Cramer espoused at the time: that enterprise software tools and AI can coexist and even improve on each other. A name with a proven track record of success, sales force etc. Cramer’s obsession with CNBC Investing Club’s portfolio is back with a roar.
There is no way to know for sure whether consumer inertia will become the new normal or subside like it did with SaaSpocalypse. However, Cramer recognizes Muse’s influence. But he argued that investors should judge how vulnerable each business actually is, rather than treating the entire industry as an AI loser. “Don’t try to paint with a broad brush,” he stressed.
Let’s go to the gym. Kramer pointed out that lifetimeclaim that high-class, engaged members are less likely to cancel their subscriptions. Since Muse’s launch, the stock price has fallen 7%. This may help explain why lower-priced Planet Fitness, which may have lower member engagement, has fallen significantly.
Kramer also questioned the decline in travel stocks. Online travel agencies continue to offer benefits such as reward programs. expedia Announced a partnership with Muse. In theory, Muse could allow travelers to bypass Airbnb and book directly with property owners, but Kramer said the platform’s value lies in the ease with which users can compare rentals in one place. “Airbnb sold off dramatically last month, to the point where you wonder if the stock was stolen,” Cramer said.
He’s equally skeptical that Muse will cause consumers to constantly move money between banks in search of better yields. While the technology could make it easier to compare interest rates and transfer funds, many customers remain with their banks because they trust them, Cramer argued.
“I don’t think[Muse]will disrupt the entire industry, but there are a lot of companies that could be vulnerable here,” Cramer said, citing SiriusXM, which has been in long-term decline for years, long before agent AI came along.
