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sales force announced a deal to acquire the customer engagement platform on Tuesday. brazing The contract is worth approximately $5.66 billion.
Under the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share. Blaze stock closed at $30.04 on Monday. The deal is expected to close in fiscal 2028, subject to shareholder and regulatory approvals, according to a Salesforce blog.
After a pre-market pause following the news, shares soared more than 51% on Tuesday to close at $45.57. The company creates artificial intelligence marketing tools to manage customer data and messaging.
“Salesforce shares our commitment to marketers, and we will continue to build as Braze and invest in the Braze community of customers and partners who built this company with us,” Braze CEO Bill Magnuson said in a statement. “The Salesforce platform will help us innovate faster and help marketers around the world build deeper, more lasting relationships with their customers.”
The latest deal comes just months after Salesforce announced it would acquire AI customer service platform Fin for approximately $3.6 billion to strengthen its agent AI services for enterprises.
In August, Salesforce and Anthropic announced an expanded partnership that includes a new plugin called Claudeforce that includes pre-built sales skills that help sales reps better craft emails and update records using Frontier Labs’ models.
Blaze stock price chart
